Led WhatsWhat.me, a social networking site for tweens, from ideation to launch. Created financial model with owner, advised on strategic decisions and drafted organizational structure. Managed team of information architects, visual designers, usability specialists, web developers and technical/product consultants. Drove design and development.
“Rachel was the driver behind our social networking website’s start, managing the key players and organizing process from beginning to launch. In her role as consultant, she was thoroughly professional: prompt, prepared and kept an enormous amount of detail organized so that the entire company was able to execute their various roles in a smooth fashion. We were all impressed with her ability to oversee the process and guide us through the challenges of a start up.”
-K. Clark, Attorney at WhatsWhat.me